As wise man once said, “The result of many little things is... NOT LITTLE”. This concept is very synonymous to MarkeTech Methodologies. In marketing, there is rarely one silver bullet that will either make or break your business. Instead, it is the successful culmination of many tactical actions that coalesce into one grand, unified strategy.
While marketing media are constantly changing, the age-old concepts of repetition, redundancy and constancy still hold true today. These concepts can be applied to virtually any medium past or future. Patience is the key. Give your new tactic a chance to show results, either good or bad. Pulling the plug to soon will prove disappointing and provide no quantifiable measure of efficacy for future decisions.